AI Is Killing Search Traffic. Here’s What Local Newsrooms Can Do
Local newsrooms are facing a severe traffic decline as AI search tools and Google’s AI Overviews provide direct answers, reducing click-through rates by up to 58% for informational queries and causing global news search traffic to drop by 33-40% year-over-year. To survive, publishers must shift from chasing broad SEO to generative engine optimization (GEO) and …
