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What Are The Top 10 Reasons For Using Social Media?

  • 1. To stay in touch with what friends are doing (42%)
  • 2. To stay up-to-date with news and current events (41%)
  • 3. To fill up spare time (39%)
  • 4. To find funny or entertaining content (37%)
  • 5. General networking with other people (34%)
  • 6. Because friends are already on them (33%)
  • 7. To share photos or videos with others (32%)
  • 8. To share my opinion (30%)
  • 9. To research new products to buy (29%)
  • 10. To meet new people (27%)

It is very interesting how most of the top reasons are all linked to what we call “passive networking” – that means users who come to social media to consume content rather than actively contributing to the stories. A growing trend is to utilize social media platforms to research new products to buy and that’s why brands still have a huge role to play.

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